Digital River: A Web Retailer's Complete Solution for Global Outreach
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Digital River: A Web Retailer's Complete Solution for Global Outreach

David Dobson, CEO, Digital RiverDavid Dobson, CEO
The digitalization of today’s world is often cited as an overhauling phenomenon, and not without reason. Modern consumers are looking to solve most of their problems online, and that can increasingly be seen in the retail industry as well. Since the turn of the century, roughly three-quarters of retail sales growth has occurred through online channels. Unsurprisingly, a growing number of retailers are therefore on the lookout for business solutions that can guide them through this lucrative, yet challenging ecommerce sector. With over twenty years of experience, Digital River—an ecommerce vendor—provides Commerce-as-a-Service to its clients with low up-front investment and quick time-to-market on a robust and flexible cloud-based SaaS platform. “We fulfill millions of digital and physical product orders for our clients, doing business with more than 200 countries and territories around the world,” says David Dobson, CEO, Digital River.

Engaging their client’s brand with the right customers, the firm formulates a thoughtful and strategic approach to digital marketing that get the most out of the brand and drive key customer profiles to their client’s website. “The customer’s experience at the web store is key to converting sales and loyalty, and regardless of who or where they are in the world, we implement best shopper experience across devices and global locations,” notes Dobson. Digital River’s innate presence and powerful affiliate networks, along with a cohesive and effective execution of global marketing campaigns enable companies to exponentially expand their reach worldwide.

Their Commerce Business Infrastructure (CBI) is a complete ecommerce package designed to manage the complexities of web retail. It empowers clients to sell their products globally, expand rapidly, lower their total cost of ownership, and enable the shopper journey through integrated services and technologies.

The company’s approach to ecommerce includes end-to-end support, such as payment processing, order management, customer service, fraud protection, and tax management


“The company’s approach to ecommerce includes end-to-end support, such as payment processing, order management, customer service, fraud protection, tax management, financial reconciliation, and other value-added services. We use a Merchant and Seller of Record (MOR/SOR) business model to help alleviate multiple dimensions of risk, simplify business operations, increase speed to market, and reduce costs for business,” explains Dobson.

Digital River’s quick time-to-market and comprehensive back office services is aptly reflected in their work with HTC, a leading innovator in mobile design and manufacturing. HTC required a comprehensive ecommerce solution to launch its ’RE Camera’ online that could handle the necessary CBI services needed to sell direct to consumers—fraud management, tax collection and filing, legal aspects of merchant-of-record, and payment processing. “Our SaaS-based Global Commerce solution provided the right tools and services to set-up the necessary commerce infrastructure for legal and fraud protection, along with managing the merchandising and launch elements to ensure a flawless product launch,” Dobson remarks. Commenting on the value delivered, Ed Kuhner, Vice President of Customer Experience, HTC, says, “Through Digital River’s professional services, we were able to deliver a fully integrated, direct-to-cart, HTC-branded ecommerce store in just six weeks.”

The company’s in-depth understanding of country requirements, sharper insights, and order management tools and partnerships enable them to simplify the complexities of global ecommerce and capitalize on the full market opportunities for their client’s business. With a full-fledged solutions suite covering major aspects of commerce, payment, and marketing, Digital River truly offers a comprehensive and viable option for retailers in the ecommerce space.