Magento Commerce: Building an User Engaging Presence in Ecommerce Stores
retailciooutlook

Magento Commerce: Building an User Engaging Presence in Ecommerce Stores

CIO VendorMark Lavelle, CEO
Modern day consumers expect suitable, seamless, personalized shopping experiences across different touch points. However, the technology required to deliver these expectations has become increasingly intricate, complicated and expensive to implement. Well-positioned to address the current need, Magento Commerce provides flexible, open platform that allows clients to meet these challenges while delivering a consistent and delightful brand experience. “We provide open omnichannel innovation and work closely with retailers, brands and merchants across B2C and B2B industries to successfully integrate digital and physical shopping experiences,” begins Mark Lavelle, CEO of Magento Commerce.

The company’s platform Magento Enterprise Edition is the high performance, scalable ecommerce solution, designed to empower vendors to rapidly innovate and deliver engaging experiences to customers across all channels and devices. “Our platform contains enterprise-class features and flexibility that can create an ecommerce solution tailored to client’s unique needs, while driving more traffic to online store, converting browsers into buyers, and boosting revenue,” adds Lavelle. Delivering a truly connected shopping experience, the company’s other solution Magento Commerce Order Management connects sales and fulfillment channels, gathering information from each and orchestrates the optimal rules and processes for each individual order. “This modular, cloud-based suite of technology is designed to manage enterprises orders, inventory, and fulfillment,” says Lavelle.

In addition, the company’s Magento Retail Commerce solution creates engaging and relevant experiences in the retail environment. The company’s Point-of- Service solution gives store associates a mobile platform to meet every customer’s expectation. “With Magento Retail Commerce organizations can blur the line between online and offline customer service,” says Lavelle.

Magento 2.0 enables users to take advantage of the dramatic scale, security and performance improvements in cloud computing


Ushering in the new era of ecommerce innovation, the company’s latest Magento 2.0 platform further builds on its open source heritage, offering unmatched flexibility and extending innovation opportunities for the company's global ecosystem of partners and developers. This empowers brands, merchants and retailers to quickly and cost-effectively deliver engaging omnichannel shopping experiences.“Magento 2.0 enables users to take advantage of the dramatic scale, security and performance improvements in cloud computing,” notes Lavelle.

The company holds a track record of empowering clients to successfully meet the evolving business needs of both B2B and B2C customers which vary across different industries. Magento recently worked with SureGrip Footwear, a leading provider of non-slip shoes, who needed to offer their customers a full-service, seamless, efficient, and mobile-optimized online customer experience. The client also required to support the diverse needs of its clientele and simplify business processes, while migrating customers to a self-service model of co-branded microsites tailored to their unique business needs. The organization approached Magento who provided them with Magento Enterprise Edition. The platform created new SureGrip site to offer clients a variety of leading shoe brands as well as co-branded microsites for key corporate accounts tailored to meet each client organization. The new ecommerce site was also tied into key IT systems including inventory (Omnia), warehouse systems (Omnia OMS & Shiptech), invoicing system of record, PeopleSoft, order status integrations and acknowledgement, and a POS system. “Our new ecommerce site has enabled us to help our clients customize their employees’ shoe buying experience based on organizational rules, to track shoe subsidies accurately and to ship to home,” points out Laura Van Sickle, eCommerce Director of SureGrip Footwear.

Driven by innovation and thought leadership, Magento plans to grow with the changing market and become a better partner to clients using new technology and practices, while delivering improved ecommerce solutions for clients worldwide.