Big Commerce: Empowering Retailers to Become Early Birds that Catch Shoppers
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Big Commerce: Empowering Retailers to Become Early Birds that Catch Shoppers

CIO VendorBrent Bellm, CEO
Retail being a dynamic industry has its own set of multifaceted and diverse business processes and requirements. Retailers today are vigorously attempting to harness various disruptive technologies to address the needs of digital customers who like to order products and services using more than one touch point at their convenience of location and device. CIOs are rapidly evolving their business strategies and adopting e-commerce platform to provide seamless shopping experience. Fulfilling the need of retail organizations to become truly omni-channel and stay ahead of e-commerce marathon is Big commerce a powerful e-commerce platform for brands, with advanced security and protection, real-time analytics, and enterprise-grade integrations. “Our cloud e-commerce platform delivers more traffic, higher conversion, and unmatched performance,” says Brent Bellm, CEO, Big commerce.

The company uses best-in-class search engine optimization (SEO) and powerful marketing features to convert visitors into buyers, increasing the organization’s sales. To increase the reliability and security, Big commerce extends blazing-fast site and maintains highest level of payment card industry (PCI) compliance. “Our cloud platform enables retailers to launch faster sites, spend less time on managing their stores at a cost less than on-premise solutions,” asserts Bellm. Fully loaded stores with astonishing features are the key outcomes of Big commerce’s product suite. The company gives a plethora of securely hosted e-commerce tools to build websites in a few minutes, with easy-to-use themes. Big commerce gives organizations the freedom to choose from various professionally designed templates that match their brand, all of which are flexible and user-friendly.Further, the company enhances sales by introducing shopping cart through which retailers can promote their business and get their products found on Google, eBay, and Facebook.
“We have built-in marketing tools that include promotional campaigns, emails, coupons, and newsletters to elevate sales,” cites Bellm.
Big commerce also open gateway for pre-integrated payment options that offers fast and easy online payment. The company has partnered with leading payment providers to facilitate retailers the latest technologies, at the best rates.

With the increasing competition, Big commerce empowers firms to develop into better, stronger, and faster businesses by providing built-in analytics tools. The Big commerce analytics dashboard makes it effortless to keep tabs on the important metrics-from marketing to orders, conversion, and merchandising all in Big commerce control panel. The company delivers real-time visibility into what's selling and who's buying it to spot trends over time and re-engage former shoppers. Big commerce assists businesses to recognize potential customers who are exploring through their sites and getting stuck. This enables retailers to reduce cart abandonment and seize lost revenues.

“We provide cutting-edge business intelligence that converts browsers into buyers,” says Bellm. For instance, Bottle Breacher a bottle opener manufacturer was spending most of its time troubleshooting after weekly downtime and was incurring skyrocketing web developer’s cost with impaired customer experience. To reduce the downtime, the client approached Big commerce and since then, they haven’t been down. The company’s easy-to-use interface has also enabled them to manage their site and account to support customers’ increasing expectations.

Big commerce solutions are available in different plans standard, plus, and enterprise modes suitable for organizations’ various requirements and budgets. However, all these plans comprises of the basic features like marketing and analytics tools. “Our mission is to build Big commerce into the most innovative and industry-leading e-commerce platform to let retailers extract most out of their online store, with the least amount of effort,” says Bellm. The company released Big commerce version 6 which will facilitate selling integration to eBay and allow drop shipping, with multiple warehouse support.