If the first few months into this decade have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. As we are navigating through our new normal owing to COVID-19, the one place experiencing an incredible business boom is the e-commerce websites. With lockdowns imposed in several parts worldwide and stores being temporarily closed, consumers are resorting to online shopping. Surveys reveal that smartphones and mobile devices have become a new weapon for consumers to research products and purchase them. It has even led to making websites mobile-friendly and adding user-intuitive features like eWallet, e-commerce subscription, offering customiz... Continue Reading
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